1. WHAT ARE COOKIES?

To make BigHand Site(s) work properly, enhance your browsing experience and measure our audience, we sometimes place small data files called cookies on your device.

2. USE OF COOKIES BY BIGHAND

We may use, store, retain and share with our affiliates information about you, collected by cookies when you access and use our Site(s).

We do this to collect overall analytics, to make improvements to our Site(s) and to improve your experience of browsing our Site(s). None of the information we collect, use and retain is personally identifiable information or can be used to identify you personally.

SESSION COOKIES
Session cookies are required for the Site(s) to function and do not identify you personally.
We use session cookies in connection with specific information pertaining to your visit to our Site(s). These cookies will expire when you finish the session. No information is stored once the session has finished.

PERMANENT COOKIES
Permanent cookies remain on your computer for a given amount of time after you have left our Site(s) depending on the cookie, this could be from minutes to years. Each return visit to the Site(s) will restart the length of the time that we store the information.
Permanent cookies, such as Pardot tracking (as defined further below) may also enable us to recognise you if you are already a contact of ours, and help us improve your experience of using our Site(s) and aid in the Site(s)’ functionality, for example remembering search criteria, or services marked as favourites. These cookies do not contain any of your personal information such as name, address, email or telephone number. Instead, these cookies assign and recognise you by a unique number.

THIRD PARTY 
We allow other companies, called "third-party ad servers" or "ad networks" (such as Google Analytics, Google AdWords and Pardot tracking), to serve advertisements on our behalf. We do not provide any personally identifiable customer information to these advertisers or third-party websites.  This privacy statement does not cover the use of cookies and other tracking devices by third parties. This will be covered by such third party’s privacy policy usually found on that third party’s company website as set out below:

GOOGLE ANALYTICS (Measuring Site(s) usage)
We use Google Analytics software to collect information about how you use our Site(s). We do this to help make sure the Site(s) are meeting the needs of its users and to help us make improvements.
Google Analytics collects and stores information about:

• the pages you visit on the Site(s)
• how long you spend on each page
• how you got to the Site(s)
• what you click on while you’re visiting the Site(s)
• the browser and device you’re using to access the Site(s)

We don’t collect or store your personal information (e.g. your name or address) and none of the information can be used to identify who you are. We don’t allow Google to use or share our analytics data. More information about the cookies set by Google Analytics sets can be found here. If you would like to opt out, you can do so on this Google Analytics page.

GOOGLE ADWORDS: allows BigHand to display our adverts in areas on third party websites which you visit further information can be found here.

GOOGLE SIGNALS: We use Google Signals, a feature of Google Analytics, that allows you to track users across devices. It does this by using cookies to collect information about your users' browsing activity. This information can then be used to create cross-device reports, remarketing lists, and other features. Further information about Google Signals can be found here.

PARDOT: allows our Site(s) to remember certain preferences which you set at the time of your first use of our Site(s) and can display those preferences when you next log on to our Site(s). 

MICROSOFT ADS: We use Universal Event Tracking (UET) featured on Microsoft Ads. Microsoft collects Personal Data from users for the purposes of delivering Microsoft Advertising, as described in the Microsoft Privacy Statement available here. 

3. OPTING OUT OF COOKIES, CLEARING COOKIES & CONFIGURING YOUR INTERNET BROWSER

You can control and/or delete cookies as you wish – for details, see  https://www.aboutcookies.org.uk.

You can configure your internet browser so that it can reject both “permanent” and “third party” cookies. Please refer to the internet browser manufacturer’s own website for further information about how to do this.

You can also clear your cookies via the browser setting, this will clear all the cookies you select to be removed.

Please note with all these options, that such action is likely to hinder performance and negatively impact your experience of our Site(s) and some services and functionalities may not work.